Managing Articles
Articles are thought leadership content that you publish on Leadvisor Global to share your expertise with the community. This guide explains how to create, publish, and manage your articles.
Understanding Articles
An article is written content that demonstrates your expertise on professional topics. Unlike services, reports, and courses which are paid offerings, articles are free for all platform users to read. Articles serve to establish your reputation, attract potential clients, and drive interest to your paid offerings.
Articles you publish appear in the Insights section of the platform and on your consultant profile.
Accessing Article Management
Go to your Consultant Portal and click the Insights tab, then select Articles. This displays all your articles organized by status. You can see which articles are drafts, pending review, published, or unpublished.
Creating a New Article
Required Information
Every article requires the following information.
| Field | Description | Limit |
|---|---|---|
| Title | Clear, engaging headline for your article | 200 characters |
| Description | Brief summary of what the article covers | 800 characters |
| Author | Name displayed as the article author | 200 characters |
| Content | Full article text | No strict limit |
The title should capture attention while accurately describing the content. Good examples include specific, informative titles like "5 Key Trends in Asia Pacific Tax Compliance" or "Navigating Cross-Border M&A: A Practical Guide" rather than vague titles like "Tax Update" or "M&A Tips".
The description provides a concise summary that helps readers decide whether to read the full article. Write two to three sentences that highlight the main takeaway or value.
Writing Article Content
The content editor allows you to write and format your article. You can use headings to structure the content, bold and italic text for emphasis, bullet and numbered lists, and links to reference other resources.
Write in clear, professional language that communicates your expertise. Use headings to break up long articles and make them scannable. Include practical insights that readers can apply.
Preview Image
Upload a preview image that appears alongside your article in listings and at the top of the article page. Use a professional, relevant image that complements your content.
Recommended image size is at least 1200x630 pixels. Use PNG or JPG format with maximum file size of 5MB.
Tags and Metadata
Categorize your article to help readers find it.
| Field | Purpose |
|---|---|
| Solutions | Business solution areas the article addresses |
| Service Categories | Professional categories related to the content |
| Countries | Regions the article is relevant to |
Accurate tagging improves your article's visibility when readers search or filter by topic or region.
Event Articles
You can mark an article as an event to indicate it relates to a specific occasion such as a conference, industry deadline, or firm announcement.
Use event marking for content tied to specific dates, such as conference announcements, regulatory deadlines, or webinar promotions.
Publishing Your Article
After completing the form and writing your content, click Submit for Review. The platform team reviews your submission to ensure it meets quality standards.
| Status | Description |
|---|---|
| Draft | Saved but not submitted, visible only to you |
| Pending | Submitted for platform review |
| Published | Approved and visible to all platform users |
| Unpublished | Removed from public view but retained in your account |
Once approved, your article is published and visible in the Insights section and on your consultant profile. Anyone can read it without payment.
Articles are free content that builds your reputation. They help establish your expertise and attract potential clients to your paid services, reports, and courses.
Managing Published Articles
You can edit published articles to update content, fix errors, or add new information. Navigate to the article in your Insights tab and click to edit. Some changes may require re-review.
To temporarily remove an article from public view, click Unpublish. The article remains in your account and can be republished when ready.
Writing Effective Articles
Articles that provide genuine value perform best at attracting readers and potential clients.
Content Structure
Begin with a clear introduction that explains what the reader will learn. Organize the body with headings for each main topic or section. Use paragraphs of moderate length rather than walls of text. Conclude with a summary or call to action.
Length and Depth
Articles typically range from 800 to 2000 words. Match the length to the complexity of the topic. Shorter articles work well for timely updates or focused topics. Longer articles suit in-depth analysis or comprehensive guides.
Value and Practicality
The most effective articles provide actionable insights. Rather than general observations, offer specific guidance that readers can apply. Include examples, frameworks, or steps that demonstrate your expertise.
Professional Tone
Write in a professional but accessible style. Avoid excessive jargon while maintaining credibility. Support claims with evidence or reasoning.
Article Publishing Strategy
Consider how articles fit into your broader presence on the platform. Regular publishing maintains visibility and demonstrates ongoing engagement with your field. Topics that relate to your paid services can attract potential clients. Timely articles on current issues show you stay current with industry developments.
Articles can also reference your other content when relevant. If an article discusses a topic covered in depth by one of your courses or reports, you can mention that resource for readers who want to learn more.