White Paper on the New-Style Tea Beverage Industry

Recently, the 2nd China New-Style Tea Beverage Industry Conference, hosted by the China New-Style Tea Beverage Industry Alliance, was successfully held at the National Exhibition and Convention Center in Shanghai. During the conference, CIC, together with the China New-Style Tea Beverage Industry Alliance, jointly released the White Paper on the New-Style Tea Beverage Industry. Zhu Yue, Partner at CIC, attended as a representative of the invited consulting institution and joined more than 100 tea beverage brands from across the country to explore breakthrough paths under the theme of “Differentiation • A New Journey.” Zhu Yue stated that the new-style tea beverage industry is undergoing continuous innovation and transformation, and that the White Paper on the New-Style Tea Beverage Industry addresses issues of market concern from multiple perspectives, including recent investment hotspots, interpretation of the industry chain, and industry development trends, giving it important practical and strategic significance in the current environment. The white paper received strong attention and praise from conference guests and continued to generate significant interest after the event.