ASEAN's IP Landscape: What Every Chinese Investor Must Know Before Expanding
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KASS InternationalKASS International is a boutique intellectual property (IP) firm specializing in the identification, management, protection, and commercialisation of IP rights. The firm provides comprehensive services across Patents, Trademarks, Industrial Designs, Copyrights, Trade Secrets and Confidential Information, as well as Technology Licensing, Franchising, Infringement Advisory, and IP Due Diligence. From conceptual development in the boardroom or workshop to positioning in the global marketplace, KASS International supports the entire lifecycle of intellectual property. With over 25 years of experience and established offices in Malaysia, Singapore, Indonesia, Myanmar, Thailand, Vietnam, and the Philippines, the firm offers the depth and regional presence necessary to safeguard IP assets and maximise their value.
Based in the emerging and thriving Southeast Asian region, the firm is committed to delivering the highest level of IP, franchising, and translation care while keeping client priorities and societal impact in view. All patent drafting is carried out in-house by professionals from specialized technical fields. KASS advises clients on maximizing the value of their IP and their business as a whole, offering tailored solutions that protect assets, enhance processes, and fuel growth. The firm’s capabilities extend beyond traditional IP to include comprehensive franchising support from franchise agreement drafting to market-entry strategies, and translation services covering patents, legal documents, packaging materials, and marketing inserts, with popular language pairs including English–Indonesian, English–Thai, and English–Vietnamese.
01Indonesia
02Malaysia
03Philippines
04Singapore
05Thailand
06Vietnam
07Legal Services
08Due Diligence
09Technology & Intellectual Property
10Legal Entity Establishment & Maintenance
Jan 15, 202601:12:37
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The meeting mainly discussed the intellectual property (IP) landscape in Southeast Asia, including the IP frameworks, registration status, enforcement, and market risks in the region. The speaker, Alvin Boey, shared his experience in the field of IP services and emphasized the importance of IP protection for enterprises expanding overseas