Empowering Chinese Brands for Global Expansion: Digital Retail Solutions

Baison Software
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Course PriceFree
Number of Videos1
Course Duration38 minutes
ContactContact Consultant
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This course, presented by Baison Software, explores how Chinese brands can expand globally through digital retail solutions. It focuses on technology-driven strategies, compliance considerations, and operational models to support businesses in entering international markets, with an emphasis on Southeast Asia, the Middle East, and Europe. Key topics include omnichannel retail transformation, global supply chain integration, cross-border e-commerce, and local market adaptation. The course also highlights case studies of Chinese brands successfully scaling overseas, demonstrating best practices in digital infrastructure deployment, regulatory compliance, and operational efficiency. With comprehensive digital solutions, AI-driven platforms, and localized strategy development, Baison Software enables brands to accelerate global market entry, optimize digital operations, and ensure long-term competitiveness.

Baison SoftwareFounded in 2000, Shanghai Baison Software Co., Ltd. is an omni-channel digital retail solution provider in China offering operation consulting and digital-intelligent solutions. Its business covers enterprise middle platform, digital retail, e-commerce, mobile applications, cloud services, RPA & AI, big data applications, and warehousing and logistics. Baison and its 25 subsidiaries and more than 200 Star Alliance service agencies provide professional and timely service support, securing the daily operations of more than 300,000 physical stores and more than 50,000 online stores. In the new retail era, Baison is committed to enabling retailers with omni-channel digital and intelligent retail solutions, helping customers achieve digital transformation and business innovation to build smart brands and create extraordinary value. Baison serves enterprises across apparel and fashion, jewelry accessories, outdoor sports, FMCG, daily chemical beauty, maternal and baby products, consumer electronics, stationery and trendy toys, home improvement and furnishing, fresh food, and pharmaceutical and health. Baison has been engaged in e-commerce since 2008. After years of development, it has supported tens of thousands of customers to navigate Double 11 smoothly. Baison Software has established an effective management system through ISO27001 and ISO20000 certifications and, as a director unit of the Alibaba Security Alliance, won the Best Security Practice Award at the 2019 SAEE Data Security Summit.