The food consumption industry chain is complex and extensive, with tens of thousands of businesses comprising each link, each creating value. The upstream includes farmers, breeders, and food production and processing enterprises. The midstream circulation covers distributors and agents at various levels from production to sales areas, as well as third-party services such as warehousing and logistics. The downstream includes catering businesses, supermarkets, and e-commerce and other retail channels, ultimately reaching consumers. In 2021, national catering revenue amounted to 4.7 trillion yuan, and consumers spent 8.6 trillion yuan through retail channels such as vegetable markets, supermarkets, and e-commerce for purchasing fresh food and other food products. Just the direct food consumption by consumers has surpassed the trillion-yuan level. In summary, food consumption is a huge, dynamic, and opportunistic market.
Nov 10, 2022